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The innovator's book - Max Mckeown
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Title
The innovator's book - rules for rebels, mavericks and innovators
The innovator's book - rules for rebels, mavericks and innovators
Author
Max Mckeown
Max Mckeown
format
Hardback
Hardback
Publisher
LID Publishing
LID Publishing
Language
English
English
UK Publication Date
20190926
20190926
Description
Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise.
Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?
Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?
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