The invisible sale - Tom Martin

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!

Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates-painlessly! In The Invisible Sale, Tom Martin reveals techniques he's used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin's simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward languagereal-life case studieseasy-to-understand templatesand actionable solutions!

Discover the "invisible funnel," where self-educated buyers are making decisions before you know they exist
Leverage Funnel Optimized website design to identify your prospects' key challenges before you ever speak to them
Integrate social media, content, and email to optimize the entire prospecting process
Make every sales call count with behaviorally targeted email prospecting
Leverage Twitter, Facebook, and LinkedIn to efficiently "prospect at scale"
Use the science of propinquity to choose "outposts," strategize social networking, and drive offline campaigns
Save money by rightsizing production quality to each marketing requirement
Rapidly create keyword-rich text content, and use it widely to promote self-qualification
Create webinars and tutorials more easily and painlessly than you ever thought possible
Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content
Learn how to apply Aikido Selling Techniques to close self-educated buyers