The jelly effect - Andy Bounds

How effective is the communication you experience every day? How often have you: Been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation? Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at the audience, and hoping some of it sticks. Its ineffective, its irritating and, above all, its very messy. So whats the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective youd be if you communicated only what was relevant 100% of the time. You would be better at talking to others, presenting networking and selling. You would excel in interviews, and meetings and payrise discussions. The benefits would be endless. The Jelly Effect shows you how to raise you game to a different level. Youll never fling another bucket of jelly again...