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The lean startup - Eric Ries
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Title
The lean startup - how constant innovation creates radically successful businesses
The lean startup - how constant innovation creates radically successful businesses
Author
Eric Ries
Eric Ries
format
Paperback / softback
Paperback / softback
Publisher
Penguin Books Ltd
Penguin Books Ltd
Language
English
English
UK Publication Date
20111006
20111006
Description
THE INTERNATIONAL BESTSELLING SENSATION
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time to think Lean.
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