The manipulators - Jeffrey Robinson

In the rampant consumer society of the 90s, THE MANIPULATORS is a timely reminder of the sneaky campaigns, the psychological insights and the scientific research that lie behind our buying decisions. From the heady days of the 50s, when subliminal messages were invented, to the databases of the 90s, Jeffrey Robinson shows how the multi-billion dollar advertising and marketing industry preys on our insecurities, targets the most susceptible members of society - our children - and bombards us with hundreds of ads a day. Witty, incisive and ultimately disturbing, THE MANIPULATORS is a salutary look at the way advertising has shaped our present and how, with the vast opportunities offered by the internet, it will control our future.