Item out of stock
Selling fast! Item low in stock
The marketing customer interface, 2001-2002 - Rosemary Phipps
Oops!
Unfortunately it looks like someone took the last one.
Unfortunately it looks like someone took the last one.
No worries, we have many more interesting finds for you.
Browse similar
Why choose musicMagpie?
Title
The marketing customer interface, 2001-2002
The marketing customer interface, 2001-2002
Author
Rosemary Phipps
Rosemary Phipps
format
Paperback / softback
Paperback / softback
Publisher
Butterworth-Heinemann
Butterworth-Heinemann
Language
English
English
UK Publication Date
20010621
20010621
Description
'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate.
Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.
The new edition of this text contains:
a firmly international perspective
new material to cover e-marketing issues
new and up to date examples and case studies to illustrate the theory
additional text references and website references
preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers
Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
completely revised and updated to fit in with CIM Marketing Customer Interface syllabus
officially endorsed by the CIM
approved by the CIM Chief Examiner
Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.
The new edition of this text contains:
a firmly international perspective
new material to cover e-marketing issues
new and up to date examples and case studies to illustrate the theory
additional text references and website references
preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers
Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
completely revised and updated to fit in with CIM Marketing Customer Interface syllabus
officially endorsed by the CIM
approved by the CIM Chief Examiner
Why buy with musicMagpie?
FREE 12 Month Warranty on Tech
Magpie Certified Refurbished Tech
FREE Delivery on ALL Orders
14 Day Money Back Guarantee
90 Point Refurbished Quality Check
If you’re looking for something new to listen to, watch or play, look no further than the musicMagpie Store. We sell over half a million new and used CDs, DVDs, Blu-Rays, Games and Vinyl, spanning all kinds of genres and consoles, with prices starting from just £1.09! We also sell a wide range of refurbished Mobile Phones and Tech from major brands like Apple, Samsung, Sony, Microsoft and much more. With a 12 month quality warranty, you can save with total confidence.