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The marketing edge - George E. Palmatier
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Title
The marketing edge - the new leadership role of sales & marketing in manufacturing
The marketing edge - the new leadership role of sales & marketing in manufacturing
Author
George E. Palmatier
George E. Palmatier
format
Hardback
Hardback
Publisher
John Wiley & Sons
John Wiley & Sons
Language
English
English
UK Publication Date
19900413
19900413
Description
Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.
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