The marketing gurus - Chris Murray

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.The featured books include:Crossing the Chasm by Geoffrey MooreThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKennaDon't Think Pink by Lisa Johnson and Andrea LearnedRenovate Before you Innovate by Sergio ZymanThe Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.