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The McDonaldization of society - George Ritzer
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Title
The McDonaldization of society - an investigation into the changing character of contemporary social life
The McDonaldization of society - an investigation into the changing character of contemporary social life
Author
George Ritzer
George Ritzer
format
Paperback / softback
Paperback / softback
Publisher
SAGE Publications
SAGE Publications
Language
English
English
UK Publication Date
20000316
20000316
Description
One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to todays readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal value to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.
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