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The Medici effect - Frans Johansson
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Title
The Medici effect - what elephants and epidemics can teach us about innovation
The Medici effect - what elephants and epidemics can teach us about innovation
Author
Frans Johansson
Frans Johansson
format
Paperback / softback
Paperback / softback
Publisher
Harvard Business Review Press
Harvard Business Review Press
Language
English
English
UK Publication Date
20061001
20061001
Description
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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