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The Michelin men - Herbert R Lottman
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Title
The Michelin men - driving an empire
The Michelin men - driving an empire
Author
Herbert R Lottman
Herbert R Lottman
format
Hardback
Hardback
Publisher
I.B. Tauris
I.B. Tauris
Language
English
English
UK Publication Date
20031024
20031024
Description
The story of how Edouard and Andre Michelin turned a family tyre firm in rural France into one of the most innovative and successful empires in the world. Together they kick-started the world motor industry and created a tourist industry around the motor car and their "Michelin Guides".
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