The 3-minute rule - Brant Pinvidic

Most people assume a good pitch is a flashy, elaborate affair that needs to be at least 20 minutes long. Brant Pinvidic says that's absolutely untrue: all you need to be taken seriously is three minutes. Brant is one of the most successful producers in Hollywood, having sold more than 300 TV and movie projects, using a simple, straightforward system to boil any idea down to its most essential components, and structure it for maximum impact. It's helped plumbers sell home restoration systems, lawyers win cases, and oil drillers sell stock, and it s going to help you, too.