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The necessary art of persuasion - Jay A. Conger
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Title
The necessary art of persuasion
The necessary art of persuasion
Author
Jay A. Conger
Jay A. Conger
format
Paperback / softback
Paperback / softback
Publisher
Harvard Business Review Press
Harvard Business Review Press
Language
English
English
UK Publication Date
20080812
20080812
Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.
In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
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