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The new business road test - John Mullins
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Title
The new business road test - what entrepreneurs and executives should do before writing a business plan
The new business road test - what entrepreneurs and executives should do before writing a business plan
Author
John Mullins
John Mullins
format
Paperback / softback
Paperback / softback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
20100610
20100610
Description
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you?re pursuing a fundamentally flawed opportunity you?re heading for failure. So before spending time and money on a new enterprise it?s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.
The new edition of this best-selling book features:
? A new version of the 7 domains model.
? Updated case studies that reflect the changes that have happened in the last four years.
? Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.
? A new author run companion website for readers to access extra information.
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