The new rules of marketing and PR - David Meerman Scott

Market to win with this new edition of the bestseller! The first edition of The New Rules of Marketing & PR presented readers with a unique playbook to navigate marketing in the Internet Age. Now, in this fully revised and updated edition, author David Meerman Scott gives you all the hottest insider tips on the very latest winning tools and techniques so you can confidently market any product, service, or idea. With The New Rules of Marketing & PR, Second Edition, youll soon be publishing powerful and effective information on the Web, reaching your buyers directly, and saving big on your budget. Praise for The New Rules of Marketing & PR "This excellent look at the basics of newmillennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review) "[Scott] goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules that shows you how to negotiate those ramifications with maximum effectiveness. And he does it with reallife histories and an engaging style."
Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books " The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the farreaching, longlasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization."
Mark Levy, coauthor of How to Persuade People Who Dont Want to Be Persuaded and founder of Levy Innovation, a marketing strategy company "Ive relied on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. Davids book is a bold, crystal clear, and practical guide toward a new (and better) future for the profession."
Stephen Quigley, Boston University