The no crave diet - Dr Penny Kendall-Reed

Eighty per cent of people who lose weight on a diet will fail to keep that weight off. The hunger pangs will become unbearable, sooner or later they'll reach for a snack and suddenly they've slipped back into bad habits.

But the secret to successful weight loss is not will power or determination alone. It's about conquering food cravings.

The No-Crave Diet is the first weight-loss programme that specifically tackles the food cravings which cause the majority of dieters to fail. In just two weeks, you can permanently cure your cravings for fattening foods and lose weight quickly, painlessly, healthily and permanently.

Suitable for all budgets and all ages, The No-Crave Diet provides a solution for every dieter who has struggled to keep the weight off, and can also improve your overall health, lower cholesterol, reduce blood pressure and reduce your risk of heart disease.