The nonprofit membership toolkit - Ellis M. M Robinson

Step-by-step, The Nonprofit Membership Toolkit shows how tocreate, manage, and sustain a dynamic membership program that willhelp a social change organization thrive. Written for both new andwell-established social change organizations, this book is groundedin proven marketing techniques. It gives managers and executivedirectors the information and tools needed to understand theircurrent members and attract new ones, and it walks organizationsthrough the process of linking program goals with membership goals.The Nonprofit Membership Toolkit includes a wealth ofillustrative examples and sample membership publications. Schedulesfor typical membership tasks keep organizations on track, and theeasily reproducible worksheets and checklists and the companion Website help readers design a program that can be adapted to meet theunique needs of their individual organization. The NonprofitMembership Toolkit will help executive directors, developmentdirectors, staff and board members, and other volunteers involvethe community, build program effectiveness, and diversify andstrengthen their organization's funding base.