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The persuasion handbook - Michael Pfau
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Title
The persuasion handbook - developments in theory and practice
The persuasion handbook - developments in theory and practice
Author
Michael Pfau
Michael Pfau
format
Hardback
Hardback
Publisher
Sage Publications
Sage Publications
Language
English
English
UK Publication Date
20020918
20020918
Description
The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.
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