The poster in history - Max Gallo

Posters are found in public places all over the
world. They are usually visually striking,
designed to attract the attention of passers-by
and entice them to purchase a particular product or service, make them aware of a political
viewpoint, or attend a specific event.This
remarkable study is an overview of posters
throughout history, as well as a representative
survey of mass culture from the time of the
French Revolution to 2000. Over 450 posters are
reproduced here, 250 in full color, selected for both their historical import and their beauty.
Author Max Gallo's informative text
recapitulates the social and political currents
of the day and places each poster in its
historical context. The book also includes an
essay on the development of poster art by art
critic Carlo Arturo Quintavelle.