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The power of customer misbehavior - Michael T Fisher
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Title
The power of customer misbehavior - drive growth and innovation by learning from your customers
The power of customer misbehavior - drive growth and innovation by learning from your customers
Author
Michael T Fisher
Michael T Fisher
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20131101
20131101
Description
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
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