The practice of public relations - Fraser P. Seitel

BASIC APPROACH For courses in Public Relations and Introduction to Public Relations in Journalism, Communications, and Business departments. Uses a unique hands-on approach that forces students to think critically about the field. Unlike other PR texts that steer clear of the cases, the ethical challenges, the "how to" counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions. An "in-your-face" textbook for an "in-your-face" profession. THREE THINGS TO KNOW