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The retailing book - Paul Freathy
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Title
The retailing book - principles and applications
The retailing book - principles and applications
Author
Paul Freathy
Paul Freathy
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20030717
20030717
Description
The Retailing Bookis the definitive guide to retailing and retail management,providing a comprehensive strategic and operational approach to the subject.Drawing upon the knowledge and experience ofleading retail academicsand practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies.Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.
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