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The rise of the new East - Ben Simpfendorfer
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Title
The rise of the new East - business strategies for success in a world of increasing complexity
The rise of the new East - business strategies for success in a world of increasing complexity
Author
Ben Simpfendorfer
Ben Simpfendorfer
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20140627
20140627
Description
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
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