The small business bible - Steven D. Strauss

A massively expanded and updated edition of the ultimate small business resource Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This one–of–a–kind book includes fifteen entirely new chapters on such vital twenty–first–century topics as green businesses, easy online advertising and marketing, technology and mobility, and e–commerce. More comprehensive than ever, yet as easy to read and understand as always, The Small Business Bible, Second Edition is everything you need to turn your entrepreneurial dream into a profitable reality. Here you will find a gold mine of cutting–edge business–building strategies and advice on virtually every topic important to today's small business owner, including: Developing your idea and writing a winning business plan Buying a great business or franchise Hassle–free hiring, rewarding, and firing of employees Creating a powerful, memorable small business brand Understanding insurance and legalese Thriving in a global economy Designing a killer Web site Marketing, advertising, and growing your business made easy Building a great home–based business Operating and growing on a shoestring budget