The social media MBA - Christer Holloman

Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.

In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.

In
The Social Media MBA
editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.

In addition, learn through cases studies produced by the social leaders at these brands:

ARM by Kerry McGuire Balanza
Director of Strategic Marketing

Aviva by Jan Gooding
Global Brand Director

Dell by Stuart Handley
Communications Director

Evans Cycles by Will Lockie
Head of Social Media

GlaxoSmithKlein (Ribena) by Verity Clifton
Brand Marketing Manager

Kodak by Madlen Nicolaus
Social Media Manager

Phillips by Hans Notenboom
Global Director B2B Online

Sage by Cath Sheldon
Online PR Specialist

There is more, connect with the co–authors and other readers by joining
The Social Media MBA Alumi
group, visit http://www.socialmedia–mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.