The social media MBA guide to ROI - Christer Holloman

The first book to explain how you can measure social media ROIacross multiple departments, for internal/external social mediabased activities, as well as for new business models(product/services). This book provides help in establishing athorough social media plan, examining your goals, audience andchannel strategy, before examining tools and techniques to measuresocial media metrics and key performance indicators. This bookdebunks the myth that ROI, web metrics and social media measuringis a 'black art', and makes it easy to understand anduse, enabling the reader to create bespoke ROI metrics and improvethe return on activity. Practical, straightforward and informed bythe key principles which the author has explored in his SocialMedia MBA, this transformative look at ROI will inspire a move awayfrom 'Likes', 'Followers' and'mentions' and towards pounds, euros and dollars.