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The strategic partnering handbook - Tony Lendrum
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Title
The strategic partnering handbook - the practitioners' guide to partnerships and alliances
The strategic partnering handbook - the practitioners' guide to partnerships and alliances
Author
Tony Lendrum
Tony Lendrum
format
Hardback
Hardback
Publisher
McGraw-Hill Education / Australia
McGraw-Hill Education / Australia
Language
English
English
UK Publication Date
20040116
20040116
Description
Guides in creating successful partnerships and alliances both within and across borders. This book features strategies coupled with case studies and examples. It argues that for businesses to grow and achieve competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation.
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