The Style of the Stedelijk - Frederike Huygen

The recent reopening of the Stedelijk Museum, Amsterdam, saw the inauguration of a spectacular new edifice as well as a new style of museum. The Style of the Stedelijk is a fascinating account of the Museum's unique relationship with graphic design and its search for a new visual identity. Design historian Frederike Huygen and filmmaker Lex Reitsma trace the process that began in 2008 with the opening of a competition for a new visual identity under the Museum's then Director, Gijs van Tuyl. The book looks at the participating designers and their proposals and the graphic concept ultimately developed by Mevis & Van Deursen under the Museum's current General Artistic Director, Ann Goldstein. The book and accompanying DVD documentary are published as the second installment of the Premsela Design Stories series.