The ten faces of innovation - Tom Kelley

The author of the bestselling The Art of Innovation reveals
the strategies IDEO, the world-famous design firm, uses to foster
innovative thinking throughout an organization and overcome the
naysayers who stifle creativity.

The role of the devil's
advocate is nearly universal in business today. It allows individuals to
step outside themselves and raise questions and concerns that
effectively kill new projects and ideas, while claiming no personal
responsibility. Nothing is more potent in stifling innovation.

Over the years, IDEO has developed ten roles people can
play in an organization to foster innovation and new ideas while
offering an effective counter to naysayers. Among these approaches are
the Anthropologist-the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled
with engaging stories of how Kraft, Procter and Gamble, Safeway and the
Mayo Clinic have incorporated IDEO's thinking to transform the customer
experience, The Ten Faces of Innovation is an extraordinary guide to
nurturing and sustaining a culture of continuous innovation and renewal.