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The truth about IKEA - Johan Stenebo
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Title
The truth about IKEA - how to create a global brand and secretly become the world's richest man
The truth about IKEA - how to create a global brand and secretly become the world's richest man
Author
Johan Stenebo
Johan Stenebo
format
Paperback / softback
Paperback / softback
Publisher
Gibson Square
Gibson Square
Language
English
English
UK Publication Date
20170907
20170907
Description
In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners: fell short of its green ideals, the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an insider's eye - over the practical application of the 'IKEA philosophy,' Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the world's richest man.
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