The truth about what customers really want - Michael R. Solomon

Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action.

In The Truth About What Customers Really Want , world-renowned customer behaviourexpert Michael R. Solomon brings togetherthe 50 absolutely crucial facts and insightsyou must know to successfully attract andkeepprofitable customers.

Solomon reveals:

? how changing gender roles are impacting marketing

? how to shape your brand's personality

? market by lifestyle

? build brand communities and consumer tribes

? how to generate low-cost buzz via guerrilla and viral marketing.

Unlike some books on customer behaviour, this one's simple to use, up-to-date, and complete.

?Michael Solomon?s The Truth About What Customers Want contains great insights into consumer behaviour and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today?s technology-driven world.?

Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

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