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The visionary package - Herbert M. Meyers
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Title
The visionary package - using packaging to build effective brands
The visionary package - using packaging to build effective brands
Author
Herbert M. Meyers
Herbert M. Meyers
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20041029
20041029
Description
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
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