The want makers - Eric Clark

The wantmakers was conceived when the author was asked to relaunch an advertising and marketing magazine, and in the process was swept up in the fascinating, intriguing and ever-enexpanding industry of our time. In the course of three years clark explored and interviewed in the top advertizing and research firms in new york, london and tokyo - young and rubicam, ogilvy andmather, ted bates, j walter thompson, dentsu, saatchi and saatchi - and from the candid responses the biggest names in the business and his exten- sive research, clark put together this provocative, current and comprehen- sive account of the advertizing industry worldwide, calling to mind vance packard's the hidden persuaders and stehan fox's the mirror makers. The book's many strengths include the extent of its coverage, the depth, the entertaining blend of humerous anecdotes and stories and clark's own commen- tary. It should have wide appeal with the general educated reader NOT UK/OM