101 things I learned in product design school - Sung Jang

Product design is not art, engineering, or craft, yet the skills and understandings it calls for touch all these areas. In 101 brief, illustrated lessons, this accessible guide leads students and design lovers into the vast field of product design through explorations such as:Why all design occurs in relation to the bodyWhy every product must be designed as part of a systemThe difference between clever and gimmicky, and between kitsch and campWhy every product has a "right" weightWhy it's usually more effective to persuade through story than argumentWritten by three experienced design instructors and professionals, 101 Things I Learned in Product Design School provides a concise, thoughtful starting point for understanding this complex field that shapes our lives every day.