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Trademarks - Tom Blackett
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Title
Trademarks
Trademarks
Author
Tom Blackett
Tom Blackett
format
Hardback
Hardback
Publisher
Palgrave Macmillan UK
Palgrave Macmillan UK
Language
English
English
UK Publication Date
19980219
19980219
Description
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach,
Trademarks
divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
Trademarks
divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
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