Trusted partners - Jordan Lewis

Jordan Lewis has been helping businesses to forge successful strategic alliances for more than four decades. These creative collaborations often are the best way for companies to thrive in an increasingly difficult global market. But despite the growing popularity of alliances, a great many end in failure. The reason, says Lewis, is deceptive in its seeming simplicity: 'Cooperation requires trust, and there have to be guidelines for building it' Until now.
In TRUSTED PARTNERS, Lewis draws upon his vast experience working with some of the world's leading firms on three continents to produce, for the first time, a book that not only analyses the nature of trust between corporate 'rivals', but which also lays out the steps to achieve it.