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Two billion eyes - Ying Zhu
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Title
Two billion eyes - the story of China Central Television
Two billion eyes - the story of China Central Television
Author
Ying Zhu
Ying Zhu
format
Hardback
Hardback
Publisher
The New Press
The New Press
Language
English
English
UK Publication Date
20130314
20130314
Description
As China navigates the murky waters of a third way' with liberal economic policies under a strict political regime, the surprising battleground for China's future emerges in the country's highest rated television network - China Central Television, or CCTV. With 16 internationally broadcast channels and over 1.2 billion viewers, CCTV is a powerhouse in conveying Chinese news and entertainment. The hybrid nature of the network has also transformed it into an unexpected site of discourse in a country that has little official space for negotiation.'
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