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Ugandan music in the marketing era - David G. Pier
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Title
Ugandan music in the marketing era
Ugandan music in the marketing era
Author
David G. Pier
David G. Pier
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20151025
20151025
Description
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
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