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Ultimate guide to local business marketing - Perry Marshall
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Title
Ultimate guide to local business marketing
Ultimate guide to local business marketing
Author
Perry Marshall
Perry Marshall
format
Paperback / softback
Paperback / softback
Publisher
Entrepreneur Press
Entrepreneur Press
Language
English
English
UK Publication Date
20160225
20160225
Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME
With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
- Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
- Master the components of a high-converting campaign and get the most bang for your buck
- Harness mobile search advertising and Facebook ads for maximum results
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