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Uncover the hidden power of television programming - Kevin J Clancy
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Title
Uncover the hidden power of television programming - and get the most from your advertising budget
Uncover the hidden power of television programming - and get the most from your advertising budget
Author
Kevin J Clancy
Kevin J Clancy
format
Paperback / softback
Paperback / softback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
19990930
19990930
Description
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
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