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Understanding Companies and Markets - Bryan Lowes
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Title
Understanding Companies and Markets - A Strategic Approach
Understanding Companies and Markets - A Strategic Approach
Author
Bryan Lowes
Bryan Lowes
format
Paperback / softback
Paperback / softback
Publisher
Wiley Blackwell
Wiley Blackwell
Language
English
English
UK Publication Date
19940723
19940723
Description
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
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