Understanding media theory - Kevin Williams

At last: an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden. Using non-technical language, it describes the historical development of media theory. It then highlights the challenge of addressing a field of study which embraces an unlimited range of interests and topics, and that is in ferment as a result of technological change. Following the outline of most media courses, it examines the theories which apply to different parts of the mass communication process, especially production, text, audiences and policy. It explains the relevance of theory for media research and distinguishes the different levels of theoretical discussion, from common sense to practitioner and social scientific approaches.