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Viral marketing in a week - Richard Perry
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Title
Viral marketing in a week
Viral marketing in a week
Author
Richard Perry
Richard Perry
format
Paperback / softback
Paperback / softback
Publisher
Hodder & Stoughton
Hodder & Stoughton
Language
English
English
UK Publication Date
20020731
20020731
Description
Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages and behaviours spread like viruses, for example in the cases of Pokemon, Hotmail and even yoyos in the school playground.
This book concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.
This book concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.
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