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Visual merchandising and display - Martin M. Pegler

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Title
Visual merchandising and display
Author
Martin M. Pegler
format
Hardback
Publisher
Fairchild Publications
Language
English
UK Publication Date
19980101

Description

This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.

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