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Wally Olins - Wally Olins
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Title
Wally Olins - the brand handbook
Wally Olins - the brand handbook
Author
Wally Olins
Wally Olins
format
Hardback
Hardback
Publisher
Thames and Hudson Ltd
Thames and Hudson Ltd
Language
English
English
UK Publication Date
20080602
20080602
Description
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.
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