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We are all weird - Seth Godin
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Title
We are all weird - the rise of tribes and the end of normal
We are all weird - the rise of tribes and the end of normal
Author
Seth Godin
Seth Godin
format
Paperback / softback
Paperback / softback
Publisher
Portfolio Penguin
Portfolio Penguin
Language
English
English
UK Publication Date
20150924
20150924
Description
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.
Face it. We're all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.
'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen
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