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We Are All Weird - Seth Godin
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Title
We Are All Weird
We Are All Weird
Author
Seth Godin
Seth Godin
format
Hardback
Hardback
Publisher
The Domino Project
The Domino Project
Language
English
English
UK Publication Date
20110921
20110921
Description
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.Face it. We're all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
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