Weathering the storm - Mary Lynch

The last few years have been very turbulent for the travel and tourism industry. The outbreak of Foot & Mouth disease in the UK, the events of September 11th, bombs in Bali, Madrid and Istanbul, the outbreak of SARS in the Far East and the war in the Gulf have all reinforced the view that tourism in every country will have to deal with unexpected events.Times of crisis often lead to rash, knee-jerk reactions, when in fact they should be a time of calm analysis and simple checklists to get businesses - large and small - through the crisis and back on an even keel. The advice given is based on years of experience in the industry, and is intended to focus on the practicalities rather than theory.This book presents a simple guide to managing a crises in the travel and tourism industry. Mary Lynch, formerly Chief Executive of the English Tourism Council, examines the impacts of such a crisis - whether it be regional or international - from a practical viewpoint. She then goes on to look at what can be done to minimise those impacts in order to speed recovery.