Web marketing for dummies - Jan Zimmerman

Boost your bottom line with your $25 Google AdWords credit ? see inside The Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e–mail, and making wise use of pay–per–click and banner advertising, here's the path to online marketing success! Prepare your plan ? set goals, define your market, know why people buy, and craft an online marketing plan Draw them in ? learn what makes an effective online storefront and what your site must offer to encourage shoppers Direct mail, 21st Century style ? use e–mail marketing effectively and spread the word via e–newsletters Improve search engine rankings ? optimize your site and search terms with best practices and online tools Be a smart shopper ? develop a pay–per–click and banner ad strategy that ensures you get your money's worth Keep it legal ? safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Tease 'em with technology ? entice customers with video, blogs, Webinars, podcasts, or widgets on your site Analyze ? track site activity with Web analytics, interpret sales statistics, and determine where problems originate Open the book and find: Search engines where you can submit your site for free Great ways to encourage visitors to come back A glossary of terms you should know Sites that help you research your market Secrets for attracting attention and keeping visitors interested Ten free ways to market your site Ways to gain subscribers for your online newsletter Tips for generating leads