Web marketing for dummies - Jan Zimmerman

Develop a plan, build a marketing–effective site, and create word–of–Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know–how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget

Discover how to

• Make your site search engine friendly
• Close a sale on your site
• Drive traffic to your site
• Create an online marketing plan
• Take advantage of guerilla marketing
• Maximize your marketing dollars